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Insights

A collection of 2 posts
5 Surefire Ways to Boost Your Online Store Conversion Rate
Insights

5 Surefire Ways to Boost Your Online Store Conversion Rate

Conversion rate of your website plays a crucial part of having a thriving online store. You could have the best ads on the planet but if your website is not optimised then your revenue will suffer. On the other hand, you could improve your conversion rate by 20%, from 1%
Jun 20, 2022 2 min read
Why Are Your Facebook Ad Metrics Down Since The iOS 14.5 Update?
Insights Featured

Why Are Your Facebook Ad Metrics Down Since The iOS 14.5 Update?

After Apple revised its data collection policy with iOS 14.5 earlier last year, iPhone and iPad users can now easily opt-out of cross-site and cross-app tracking and targeting. A staggering 96% of iOS users opted out! This has caused panic in the advertising industry, as most people who click
Apr 4, 2022 3 min read
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